THE STORY OF PULP
It was time for a change.
Starting small and thinking big.
Pulp began in 2013 as a little juice and smoothie bar in the gym at City Creek. From the get-go we offered only good, clean ingredients with no sugar added. It quickly became clear that we weren’t the only ones in Salt Lake City who wanted healthier food and drink options on the go. So we spent six months developing our menu, working with healthy fats like cashew cream as an alternative to dairy and playing with creative new flavor profiles and recipes.
In 2015, we opened our flagship Pulp Lifestyle Kitchen store downtown on Gallivan Avenue. After getting the hang of things, we opened another one in Sandy and eventually our new headquarters and commissary in the Liberty Wells District. And there’s so much more goodness to come for Pulp Lifestyle Kitchen.
One person’s healthy shift can lead to many more. That’s how it happened with Pulp, which came about due to a powerful personal transformation our founder Thomas Kreitlow experienced back in 2006. He was fed up with a lifestyle that was holding him back physically, mentally and professionally. So he dug in his heels and turned things around — changing the way he ate, completing his first triathlon and losing 60 pounds along the way.
Through this evolution, Thomas found not only a healthier, happier life, but also creative ways to combine nourishing ingredients in new recipes, which he then combined with his business knowledge to make a living doing something he truly loves: Pulp Lifestyle Kitchen. The life changes that inspired it all continue to fuel both Thomas and our business to this day.
All of us at Pulp are constantly changing and evolving—looking for ways to become better versions of ourselves and improve our business. For example, to cut back our use of plastic we began brewing instead of bottling our own ginger ale, which we now serve on tap at all of our locations. We also changed the flour in our Pulp crackers from rice to garbanzo bean because it’s higher in protein and fiber. And we switched from vegetable oil to rice bran oil because it’s rich in vitamin E, aids in weight loss and has been proven to lower cholesterol. It all goes to show that, just like you, Pulp is only going to keep getting better.